 |
 |
|
Home
|
 |
|
Features & Benefits
|
|
|
Pricing
|
|
|
Tours & Demos
|
|
|
Clients
|
|
|
Case Studies
|
|
|
Partners & Referrals
|
|
|
Download FREE Trial
|
|
|
Press Room
|
|
|
|
|
Support & Services
|
|
|
iD Blog
|
|
|
|
 |
 | |
 |
News & Press Releases
|
Latest News |
|
Audi Australia Takes it’s Dealer Communications to the Next Level
Feature Case Study - 21 April 2009
Overview
Audi is a brand synonymous with sporty, progressive and sophisticated cars that embody technological perfection.
With record breaking results in 2008, Audi Australia recognised the need to take its dealer communications to the next
level to support its partners and manage future growth. Audi selected a portal from Intranet DASHBOARD (iD) to provide
secure and timely information to its dealer network.
Client Profile
A premium German automotive brand known for its technological innovation, Audi celebrates its 100 year anniversary in 2009.
Audi has recorded year-on-year record growth since 2004 and Australia is the no.1 growth market for Audi worldwide.
In 2009, Audi is planning to launch new cars including the Audi Q5 compact SUV, the new A6 range, and the Cabriolet version of the popular A5 model.
Communications Challenge
Audi Australia has a network of 30 dealerships across Australia. It needed to communicate with a range of people within its dealer network,
and ensure that different roles within the dealership were given access to the right information. There was a complex network of stakeholders who
required access – the solution needed to cater to 500 users who were broken into 90 different user groups.
Audi’s business had outgrown its existing portal, which had proven difficult to update and required a lot of technical management.
“Permission levels and security were also important for us,” explained Wolf-Christian Vaross, IT Specialist for Audi Australia.
“We needed a communication tool which would inspire confidence in our dealers and help us provide them with timely and accurate information.”
The Solution
Audi chose the iD solution because it delivered all the features it required ‘out of the box’ – including security, document management,
news and image libraries - at a price that was within Audi’s budget.
Results to Date
Audi’s dealer portal was launched on 1 February 2009 and enjoyed rapid uptake by users. “The feedback from dealers has been very positive
and we have seen the number of pages they visit increase by 300% in the second month of operation,” said Vaross.
“We used to get a lot of support calls and questions from dealers about the old site. Since we launched the iD portal,
those calls have stopped,” said Vaross. “Dealers can find what they need with just one mouse click.”
For more information on Intranet DASHBOARD please contact a consultant at sales@intranetdashboard.com
 Read the Full Case Study
|
|
|
 |
|
|
