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Ware in the World
Dynamic Business - February 2009
Australian software companies are punching above their weight when it comes to exporting the programs used to run a digital world.
Exports from the software industry are as broad as the sea of binary behind the programs being sold. Advances in technology and globalization
go hand-in-hand, making software one of the industries most suited to export.
Choosing the right distribution model is pivotal in ensuring the success of a product in the global market. The internet has been perfect for overseas
software sales as exporters no longer need to ensure production capacity. Connie Pandos, co-founder of The ADWEB Agency says they reinvented themselves
from a web consultancy to develop communication software tool Intranet DASHBOARD (iD) as a standalone piece of software to sell online.
As an online business, Pandos says they need to ensure their website delivers leads, as well as undertake substantial web-traffic analysis in order
to tailor their online campaign to the highly specific and widely-varied needs of international consumers.
Click here to view the original article published in the February edition of Dynamic Business.
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